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Part 1: How B2B Companies Can Survive Post-Pandemic: Where Are We Now and What Can We Do to Survive and Thrive?

B2B marketing is challenging, but now is a good time to start working on your marketing plan

Snap-shot: where we are right now

“Small Businesses Are Dying by the Thousands — And No One Is Tracking the Carnage.” — Bloomberg

“A quarter of a million small businesses could go bust this year.” — This is Money

“More than 900,000 UK small businesses ‘at risk’ of failing by early April.” — London School of Economics

There has to be a light at the end of the tunnel.

The traditional view of marketing

The internet happened, and it changed everything

Exactly what is marketing?

“activities a company undertakes to promote the buying or selling of a product or service.”

“Marketing is the art of telling stories so enthralling that people lose track of their wallets.”

Stories? Really?

“…every marketer knows such stories can’t be too complicated.”

What stories should you tell, and how do you tell them?

Telling stories: adding value

The difference between wants and needs

Key takeaways

Are you selling what your customers are buying?

Summary — part one

For America’s leaders, innovators, and changemakers, the post–World War II recovery offers valuable lessons for encouraging productivity, innovation, and social-capital creation in a post-COVID-19 future.

Brace yourself for change

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