MARKETING IS ABOUT BUILDING RELATIONSHIPS
…and understanding what your audience values is more relevant than ever.
Creative Thinking
Understanding the real value your customers will gain from your product or service is where creative thinking comes into its own.
l will take the time to help establish why you do what you do, as this will inevitably be the difference between success and failure.
Effective Action
To make the most of the time, money energy and resources you invest in marketing, the actionable items need to be effective.
This means ensuring each action has a purpose and it’s executed thoughtfully with due consideration of an expected outcome.
Strategic Planning
The accepted roadmap for strategic planning is; Vision, Values, Outcomes, Accountability and KPIs.
This means working out what you want to do, why it’s important, what you’re expecting from it, who’s responsible for what, and what you’re going to measure.
Working with you to build effective, successful marketing campaigns
My recent experience in working directly with a national B2B company that operates in a challenging, niche sector, yet still recording £5m in marketing-generated revenue in 4 1/2 years, could be invaluable to your business growth and, ultimately, your bottom line.
I’m very much a hands-on, get involved marketing consultant, and my 20+ years’ business marketing experience comes from running an international web technology business for ten years and working with multiple clients to build bankable revenue streams.
We’re all customers of one sort or another, whether it’s buying food at a supermarket or B2B services for a business, and the key to the success of selling your products or services is understanding not only what your customers need but also what they value.
As the owner of your business, you should know better than anyone what your customers value, but even successful companies with a turnover in the millions don’t always fully understand exactly why their customers buy from them.
Together we can change that and transform your business. So, let’s talk.
Marketing Performance Acceleration Process
AUDIT
Understanding where you are right now.
The Marketing Audit is a thorough and detailed snap-shot report that will open your eyes to how well your website and social media are really working for you.
For the website, it’s an in-depth, objective review of layout, usability, customer journey, content, SEO, mobile compatibility, speed, technical competence and legal/GDPR compliance.
STRATEGY
A clear line of sight to where you want to be.
The process of understanding your business; the value it brings to the market; who needs your products or services, and why they would buy from you instead of buying from the competition.
In essence, it’s a considered and effective action plan for developing your brand towards a predetermined set of goals, and growing your customer base as a result.
IMPLEMENT
Moving from thinking and planning to doing.
With a clear understanding of where you are now and a roadmap to get to where you need to be, implementing the growth strategy is the only way to achieve the new end goal.
From launching a start-up to launching a new product or service to achieving significant business growth and profitability, everything begins by taking action.
SUPPORT
Helping you to keep marketing on track.
It’s all about implementation and consistency. With an agreed plan in place, great content and clear direction, you’ll need ongoing help and support to keep the marketing machine running.
My third-party specialist support team are on-hand to provide design, web technology, SEO, advertising and PR as your outsourced marketing team.
Professional Recommendations
Clive is a hugely experienced strategic Marketing Manager and is adept at distilling complex propositions into clear, audience-centric brand messaging that delivers demonstrable results.
Mike Alexander
Managing Director, Tangible Digital
It’s rare to meet a marketing manager as passionate about results as Clive. I’ve found that his ability to cut through the ‘noise’ of marketing to focus on driving real results, in this case, leads, is second to none.
Steve Chatman
Director, Tiga Creative
Clive has a great ability to interpret the change required and apply it with large doses of common sense and keeping it simple, so there’s a higher chance of success and everyone understands what needs to happen and why.
Chris Burton
Managing Director, Brand Success
Unlike many marketing professionals who just focus on the immediate/tactical tasks, Clive also develops long term marketing and business strategies that help businesses improve sales and ultimately their bottom line.
Steve Cambridge
Managing Director, Click Up
Then it’s time to take action.
How can I help you?
If the time is right for you to rethink your approach to marketing, let's discuss how I can help you.
Book a meeting below, complete the contact form, or click the telephone icon bottom-right and I'll get straight back to you.
Registered Office:
Office 1003, 321-323 High Road
Chadwell Heath, Essex
RM6 6AX
