Marketing professional (MCIM), writer, pseudo-techie, runner, photographer; my career and life have taken me through some interesting twists and turns and all with an increasing reliance on technology.
Originally I worked in communications, security and surveillance for the Metropolitan Police in London (UK), later moving on to run my own full-service printing business with a partner, providing design, graphics, page layout and stationery/brochure printing.
In 2006 I launched a web-technology agency based in Surrey (UK) providing design, bespoke web-application development, marketing, training and support to around 200 clients mostly in the UK but also in Australia, Norway, Canada, Seychelles, Barbados, North America, Iraq and Thailand.
Currently, my marketing, communications and business experience is put to good use as UK Group Marketing Manager for The Clearway Group of companies, who provide a full range of vacant property security solutions and security services throughout the UK.
Independently, I work with business owners to help develop their understanding, knowledge and skills to capitalise on marketing opportunities for business growth.
July 2018 – present:
UK Group Marketing Manager
The Clearway Group Ltd.
Developing and implementing digital and direct marketing campaigns in accordance with the Group marketing strategy and growth plans.
Primary responsibilities include:
- Brand management and development
- All aspects of digital and offline marketing activity, content generation , campaign development and implementation
- Website management: hosting, development, content of multiple sites
- Lead generation, media/advertising, digital/online channel and sector development
Sep 2016 – Jul 2018:
Marketing & Communications Manager
Clearway Environmental Services (UK) Ltd.
Developing and coordinating all aspects of marketing and brand communication to raise Clearway’s profile across multiple channels to aid in achieving its growth and financial targets.
I am proud to be a Member of the Chartered Institute of Marketing, the world’s leading professional marketing body that has supported professional marketers across the world for more than 100 years.
Having spent more than 30 years involved with a variety of small or medium size organisations, either directly in a company, in an advisory capacity or having them as clients, it’s very apparent that the barriers to actively engaging in marketing have changed little.
In fact, despite the advent of the Internet and the easy, instant access everyone has to information, training, products and services, the barriers to marketing for the smaller business have multiplied precisely because today’s marketing activities come with a far greater need to understand and use technology and employ the skills needed to capitalise on its benefits.
There are many excellent ‘how to do marketing’ books at every level, but virtually nothing that helps business owners understand the challenges they face – particularly as non-marketers themselves. Why do they feel pressured and intimidated by marketing? What is their experience likely to be when getting involved? What are the real opportunities for their business, their sector, their product/service type and how will this impact on their budgets?
Whilst a turnover in the millions may appear to be an unachievable level for small (micro) businesses to contemplate, it’s clear they often experience the very same barriers to marketing as those in that situation – they’re just less inclined to admit to it!
This book is part myth-buster, part down-to-earth guide and part educator. It will empower business owners with revenues from zero to c£20m to navigate through the myriad opportunities available to find what is likely to work for them and what won’t, and how to tackle the challenge positively and with enthusiasm.
Clive has a real passion for using social media in business andpartnered with us to deliver two very successful workshops in Croydon.
He also gave us valuable and practical advice on how wecan better engage with our members.
Clive is someone who I have known for a number of years through attending networking events and has always impressed me with his sound knowledge of all things to do with Marketing.
Always approachable, always interested in other people and constantly interested in developing himself and his business.
I worked with Clive when he and his team were evaluating the wayforward for his business and clients.
I found Clive to always befocused on the best outcome for his clients, while paying attention to what was important to his staff members. A real professional.
Clive Wilson managed to convert me from someone who reluctantly accepted the necessity for a website, into a real enthusiast.
We frequently receive compliments from customers and others for the quality of (Clive’s) site. Having got me that far, Clive has now created an Instagram fan too!
Clive is always looking for new ways to make progress and do things better.
He has a great ability to interpret the change required and apply it with large doses of common sense and keeping it simple, so there’s a higher chance of success and everyone understands what needs to happen and why.
I met Clive when I came into his business to help him and his business partner review and optimise their internal working processes.
I found Clive to be extremely passionate about the clients he managed and absolutely committed to providing not just an excellent service but an outstanding customer experience, while always ensuring that his delivery team were happy and supported.