I am proud to be a Member of the Chartered Institute of Marketing, the world’s leading professional marketing body that has supported professional marketers across the world for more than 100 years.
Early career
Originally, I was in electronic security, communications and covert surveillance for the Metropolitan Police in London (UK). After five years I changed direction to part-own a full service litho and digital print business providing design, graphics, page layout and various print services to local businesses.
Successful Web Technology Business
In 2006 I launched a web-technology agency based in Surrey (UK) to provide bespoke web-application development, marketing, training and support within the business community.
Over the years, and with a full in-house team, we worked with around 350 business clients, mostly across the UK, but also in Australia, Norway, Canada, North America, Seychelles, Barbados, Iraq and Thailand.
Ten years later I joined one of the UK’s largest providers of vacant property security solutions to head up the Marketing team, handing over the reins in 2021 having recorded marketing-related sales revenue of £5m in under five years.
Marketing Consultant
As an independent marketing consultant, I now work with owners of small to medium-sized companies, consulting on brand development, marketing strategy and implementation, and helping to develop their knowledge and skills to capitalise on marketing opportunities that will help grow their business.
- 20+ years’ experience in B2B marketing environments and business development.
- Sound knowledge of marketing tactics, revenue marketing and the marketing funnel concept.
- Continually looking for ways to make improvements on implementing and measuring marketing activities.
- Working collaboratively and inclusively with all stakeholders, e.g. SMT, sales, accounts, IT, creative technology providers, third-party agencies, etc.
- Strong organisational skills and a confident, easy communicator across all levels.
- Analytical and problem-solving abilities with a strong desire to improve or fix things.
- Highly resourceful, an excellent researcher and can always find a solution.
- Strong written and verbal communication skills, with excellent attention to detail.
- Excellent working knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Microsoft Office Suite.
- Knowing my limitations and never being afraid to ask for help.
20th century update:
I was engaged by an established, old-school and highly respected print repro business based in South London that urgently needed to progress from traditional and highly skilled film-based plate-making (for the print industry) to integrating modern technology. Over eight years I incorporated typesetting, graphic design, digital page layout and proofing, and built a seven-strong Mac-based studio team, ultimately heading up the web development team.
An international client base in web technology:
Beginning as a one-man sole trader, I built a full-service web technology company in a highly competitive market, delivering many business-critical web-based solutions including bespoke customer-centric business management platforms that sat behind a web-based CMS front end. With our own offices and a team of ten, we developed a UK and international customer base of more than 350 SME clients.
The power of brand exposure:
As Head of Marketing for a multi-million turnover UK national company providing B2B products and services in a challenging, needs-based niche market, I had sole responsibility for creating and implementing a national marketing strategy. Over almost five years, our campaigns generated verified marketing-related sales revenue of £5 million, adding significantly to the company’s doubling in turnover in the same period.
July 2018 – Oct 2021:
Head of UK Marketing
The Clearway Group Ltd.
Developing and implementing multiple digital and direct marketing campaigns, supporting national sales teams across the Group’s companies.
Primary responsibilities included:
- Brand management and development
- All aspects of digital and offline marketing activity, content generation, campaign development and implementation
- Managing multiple third-party specialist providers and agencies
- Development, content creation and hosting for multiple websites
- Lead generation, media/advertising, digital/online channel and sector development
Sep 2016 – Jul 2018:
Marketing & Communications Manager
Clearway Environmental Services (UK) Ltd.
Developing and coordinating all aspects of marketing and brand communication to raise Clearway’s profile across multiple channels to aid in achieving its growth and financial targets.
Member of the Chartered Institute of Marketing
I am proud to be a Member of the Chartered Institute of Marketing, the world’s leading professional marketing body that has supported professional marketers across the world for more than 100 years.
Below is a small selection of projects I have been, or continue to be, involved with across a range of marketing services that include website development, marketing campaigns, lead generation and customer engagement.
Each was instrumental in transforming the company’s online presence, providing access to new market opportunities resulting in significant revenue generation and business growth.
Some have remained my clients for many years.
Clearway: Vacant Property Security.
Multiple Website Development Projects, Lead Generation, Social Media, Press Advertising, Email Marketing, PPC
H. Blairman: Furniture & Works of Art.
Website Development, Social Media, Email Marketing
Communitech: Home & Business Security
Website Development, Social Media, Printed Collateral
G.I. Thompson: Construction
Website Development
Sigma Imaging: Camera Manufacturer.
Website Development, Marketing Collateral, Email Marketing
Coachwork Renovations – Vehicle Accident Repair Specialists.
Photography, Website Development, Customer Engagement
SNAP Charity: Special Needs Children
Website Development
Cerberus Security: Alarm & CCTV Security Specialists
Website Development, Multiple Marketing Campaigns, Email Marketing, Social Media
Just another book about Marketing?
Not quite, no.
Marketing can be complex, and the majority of books assume the business owner wants to become their own marketing department. Typically, they don’t, but they know they need to understand more and get involved, at least on some level. The dilemma is knowing where to begin navigating today’s multiple, technology-led marketing channels and figuring out what will work for their particular type of business.
Why small businesses?
Small businesses, defined as having up to 49 employees, account for 99% of the total businesses in the UK. They’re essential to the UK’s economy with a collective turnover of around £2.3 trillion (around half the turnover in the UK private sector) and account for almost two-thirds of the country’s employment.
So, they’re important enough for us, as professional marketers, to support and help them grow, and that is my intention with this book. Having spent more than 20 years actively involved with various small businesses and organisations, either directly in a company, in a consultative capacity or as clients, it’s very clear that the barriers to actively engaging in marketing are surprisingly common across all business types and sizes.
Why another book?
I am writing this book to empower business owners with revenues from zero to £20m to either take on the challenge of in-house marketing or to confidently outsource their marketing requirements from a position of knowledge and strength.
Clive is focused and passionate about the work he does. He is knowledgeable and engaging, making the ideas and concepts he has readily understood.
Clive will onboard ideas, challenge preconceptions and return with newly imagined formats to generate interest and opportunities. A great asset to any team!
Clive is a hugely experienced strategic Marketing Manager and is adept at distilling complex propositions into clear, audience-centric brand messaging that delivers demonstrable results.
With an eye for detail and an ear for nonsense, Clive pushes back and challenges his Agency partners to bring out their very best and maximise the return on his investment.
It’s rare to meet a marketing manager as passionate about results as Clive. I’ve found that his ability to cut through the ‘noise’ of marketing to focus on driving real results, in this case, leads, is second to none.
I was impressed by Clive’s ability to reframe how companies look at their products and services. He is able to better connect to target audiences by focusing on the value the products or services offer, and wider problems they solve, rather than their technical details or specifications.
Having known and worked with Clive for nearly 15 years, in varying guises and on numerous projects, we have developed a strong working relationship built on trust and a strong work ethic.
Unlike many marketing professionals who just focus on the immediate/tactical tasks, Clive also develops long term marketing and business strategies that help businesses improve sales and ultimately their bottom line.
Clive is strategic and realistic in understanding what is needed and what will work for his various audiences. He always knows what he wants, and if he isn’t sure of some of the detail, he takes and listens to advice from the experts and then acts upon it.
He expects the highest standards and pushes back until the work is exactly right.
Clive is someone who I have known for a number of years through attending networking events and has always impressed me with his sound knowledge of all things to do with Marketing.
Always approachable, always interested in other people and constantly interested in developing himself and his business.
Working with Clive as a client, it has always been clear that he is quick to understand what is often a complex area of the law and I have always found him to adopt a pragmatic and commercially focussed approach to protecting IP and dealing with any disputes.
In my experience, this is valuable in an area in which matching budget to commercial aims is particularly important.
Clive is always looking for new ways to make progress and do things better.
He has a great ability to interpret the change required and apply it with large doses of common sense and keeping it simple, so there’s a higher chance of success and everyone understands what needs to happen and why.
I worked with Clive when he and his team were evaluating the way forward for his business and clients.
I found Clive to always be focused on the best outcome for his clients, while paying attention to what was important to his staff members. A real professional.
Clive Wilson managed to convert me from someone who reluctantly accepted the necessity for a website, into a real enthusiast.
We frequently receive compliments from customers and others for the quality of (Clive’s) site. Having got me that far, Clive has now created an Instagram fan too!
I met Clive when I came into his business to help him and his business partner review and optimise their internal working processes.
I found Clive to be extremely passionate about the clients he managed and absolutely committed to providing not just an excellent service but an outstanding customer experience, while always ensuring that his delivery team were happy and supported.
Clive has a real passion for using social media in business and partnered with us to deliver two very successful workshops in Croydon.
He also gave us valuable and practical advice on how we can better engage with our members.
How can I help you?
If the time is right for you to rethink your approach to marketing, let's discuss how I can help you.
Book a meeting below, complete the contact form, or click the telephone icon bottom-right and I'll get straight back to you.
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Office 1003, 321-323 High Road
Chadwell Heath, Essex
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