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A LITTLE BACKGROUND INFORMATION

Marketing professional (MCIM), web-development consultant and business owner.

My early career was in communications, security and surveillance for the Metropolitan Police in London (UK), later moving on to run my own full-service litho and digital print business providing design, graphics, page layout and various print services.

In 2006 I launched a web-technology agency based in Surrey (UK) providing graphic design, bespoke web-application development, marketing, training and support for around 350 clients mostly across the UK, but also in Australia, Norway, Canada, North America, Seychelles, Barbados, Iraq and Thailand.

Ten years later I joined one of the largest providers of vacant property security solutions in the UK to head up the Marketing team, handing over the reins in 2021 having recorded marketing-related sales revenue of £5m in under five years.

Independently, I consult with business owners to help develop their understanding, knowledge and skills to capitalise on marketing opportunities for business growth.

RECENT CAREER

July 2018 – 2021:
Head of UK Marketing
The Clearway Group Ltd.
Developing and implementing multiple digital and direct marketing campaigns, supporting national sales teams across the Group’s companies.

Primary responsibilities included:

  • Brand management and development
  • All aspects of digital and offline marketing activity, content generation, campaign development and implementation
  • Managing multiple third-party specialist providers and agencies
  • Development, content creation and hosting for multiple websites
  • Lead generation, media/advertising, digital/online channel and sector development

Sep 2016 – Jul 2018:
Marketing & Communications Manager
Clearway Environmental Services (UK) Ltd.
Developing and coordinating all aspects of marketing and brand communication to raise Clearway’s profile across multiple channels to aid in achieving its growth and financial targets.


Clive Wilson: LinkedIn profile
Member of The Chartered Institute of Marketing

Member of the Chartered Institute of Marketing since 2019.

I am proud to be a Member of the Chartered Institute of Marketing, the world’s leading professional marketing body that has supported professional marketers across the world for more than 100 years.

Member of The Chartered Institute of Marketing
JUST ANOTHER BOOK ABOUT MARKETING?

Not quite, no.

Small businesses, defined as having up to 49 employees, account for 99% of the total businesses in the UK. They’re essential to the UK’s economy with a collective turnover of around £2.3 trillion (around half the turnover in the UK private sector) and account for almost two-thirds of the country’s employment.

So, they’re important enough for us to support and to help them grow.

Having spent more than 30 years involved with various small or medium-sized organisations, either directly in a company, in a consultative capacity or having them as clients, it’s apparent that the barriers to actively engaging in marketing remain not only unchanged but are also surprisingly common across all business types and sizes.

In fact, despite the advent of the Internet and the easy, instant access everyone has to information, training, products and services, the barriers to marketing for the smaller business have multiplied. Why? Because today’s marketing activities come with a far greater need to both understand and use technology.

There are many excellent ‘how to’ do marketing books at every level, but virtually nothing that helps business owners understand the challenges they face as non-marketers themselves. Why do they feel pressured and intimidated by marketing? What is their experience likely to be when getting involved? What are the real opportunities for their business, their sector, their product or service type, and how will this impact their budget?

A turnover of millions may appear out of reach to the majority of small businesses, but company size is no measure of knowledge, understanding or success in marketing, and a great many businesses experience the very same barriers to marketing.

This book will be part myth-buster, part down-to-earth guide and part educator. It will empower business owners with revenues from zero to c£20m to navigate through the myriad opportunities available to discover what will and won’t be likely to work for them, and how to tackle the challenge positively and with enthusiasm.

RECENT CAREER

July 2018 – 2021:
Head of UK Marketing
The Clearway Group Ltd.
Developing and implementing multiple digital and direct marketing campaigns, supporting national sales teams across the Group’s companies.

Primary responsibilities included:

  • Brand management and development
  • All aspects of digital and offline marketing activity, content generation, campaign development and implementation
  • Managing multiple third-party specialist providers and agencies
  • Development, content creation and hosting for multiple websites
  • Lead generation, media/advertising, digital/online channel and sector development

Sep 2016 – Jul 2018:
Marketing & Communications Manager
Clearway Environmental Services (UK) Ltd.
Developing and coordinating all aspects of marketing and brand communication to raise Clearway’s profile across multiple channels to aid in achieving its growth and financial targets.

Clive Wilson: LinkedIn profile

Clive Wilson MCIM.
Member of The Chartered Institute of Marketing

Member of The Chartered Institute of Marketing
PEOPLE SAY THE NICEST THINGS

Clive is a hugely experienced strategic Marketing Manager and is adept at distilling complex propositions into clear, audience-centric brand messaging that delivers demonstrable results.

With an eye for detail and an ear for nonsense, Clive pushes back and challenges his Agency partners to bring out their very best and maximise the return on his investment.

Clive is strategic and realistic in understanding what is needed and what will work for his various audiences. He always knows what he wants, and if he isn’t sure of some of the detail, he takes and listens to advice from the experts and then acts upon it.

He expects the highest standards and pushes back until the work is exactly right.

It’s rare to meet a marketing manager as passionate about results as Clive. I’ve found that his ability to cut through the ‘noise’ of marketing to focus on driving real results, in this case, leads, is second to none.

I was impressed by Clive’s ability to reframe how companies look at their products and services. He is able to better connect to target audiences by focusing on the value the products or services offer, and wider problems they solve, rather than their technical details or specifications.

Working with Clive as a client, it has always been clear that he is quick to understand what is often a complex area of the law and I have always found him to adopt a pragmatic and commercially focussed approach to protecting IP and dealing with any disputes.

In my experience, this is valuable in an area in which matching budget to commercial aims is particularly important.

Clive is someone who I have known for a number of years through attending networking events and has always impressed me with his sound knowledge of all things to do with Marketing.

Always approachable, always interested in other people and constantly interested in developing himself and his business.

I worked with Clive when he and his team were evaluating the way forward for his business and clients.

I found Clive to always be focused on the best outcome for his clients, while paying attention to what was important to his staff members. A real professional.

Clive has a real passion for using social media in business and partnered with us to deliver two very successful workshops in Croydon.

He also gave us valuable and practical advice on how we can better engage with our members.

Clive is always looking for new ways to make progress and do things better.

He has a great ability to interpret the change required and apply it with large doses of common sense and keeping it simple, so there’s a higher chance of success and everyone understands what needs to happen and why.

I met Clive when I came into his business to help him and his business partner review and optimise their internal working processes.

I found Clive to be extremely passionate about the clients he managed and absolutely committed to providing not just an excellent service but an outstanding customer experience, while always ensuring that his delivery team were happy and supported.

Clive Wilson managed to convert me from someone who reluctantly accepted the necessity for a website, into a real enthusiast.

We frequently receive compliments from customers and others for the quality of (Clive’s) site. Having got me that far, Clive has now created an Instagram fan too!

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