July 2018 – Oct 2021:
Head of UK Marketing
The Clearway Group Ltd.
Developing and implementing multiple digital and direct marketing campaigns, supporting national sales teams across the Group’s companies.
Primary responsibilities included:
- Brand management and development
- All aspects of digital and offline marketing activity, content generation, campaign development and implementation
- Managing multiple third-party specialist providers and agencies
- Development, content creation and hosting for multiple websites
- Lead generation, media/advertising, digital/online channel and sector development
Sep 2016 – Jul 2018:
Marketing & Communications Manager
Clearway Environmental Services (UK) Ltd.
Developing and coordinating all aspects of marketing and brand communication to raise Clearway’s profile across multiple channels to aid in achieving its growth and financial targets.
Member of the Chartered Institute of Marketing
I am proud to be a Member of the Chartered Institute of Marketing, the world’s leading professional marketing body that has supported professional marketers across the world for more than 100 years.
Clearway: Vacant Property Security.
Multiple Website Development Projects, Lead Generation, Social Media, Press Advertising, Email Marketing, PPC
GAGA: Children’s Charity Africa.
Photography, Website Development, Marketing Support
Communitech: Home & Business Security
Website Development, Social Media, Printed Collateral
G.I. Thompson: Construction
Why small businesses?
Small businesses, defined as having up to 49 employees, account for 99% of the total businesses in the UK and almost two-thirds of the country’s employment. They’re essential to the UK’s economy too with a collective turnover of around £2.3 trillion; roughly half the UK’s private sector turnover.
So, they’re important enough for us, as professional marketers, to support and help them to grow, and that is my intention with this book. Having spent more than 20 years actively involved with many small businesses and organisations, either directly in a company, in a consultative capacity or as clients, it’s very clear that the barriers to actively engaging in marketing are surprisingly common across all business types and sizes.
Why another book?
I’m writing this book to empower business owners with revenues from zero to £20m to either take on the challenge of in-house marketing or to confidently outsource their marketing requirements from a position of knowledge and strength.
Just another book about Marketing?
Not quite, no.
Marketing can be complex, and the majority of books assume the business owner wants to become their own marketing department. Typically, they don’t, but they know they need to understand more and get involved, at least on some level. The dilemma is knowing where to begin navigating today’s multiple, technology-led marketing channels and figuring out what will work for their particular type of business.
Why small businesses?
Small businesses, defined as having up to 49 employees, account for 99% of the total businesses in the UK. They’re essential to the UK’s economy with a collective turnover of around £2.3 trillion (around half the turnover in the UK private sector) and account for almost two-thirds of the country’s employment.
So, they’re important enough for us, as professional marketers, to support and help them grow, and that is my intention with this book. Having spent more than 20 years actively involved with various small businesses and organisations, either directly in a company, in a consultative capacity or as clients, it’s very clear that the barriers to actively engaging in marketing are surprisingly common across all business types and sizes.
Why another book?
I am writing this book to empower business owners with revenues from zero to £20m to either take on the challenge of in-house marketing or to confidently outsource their marketing requirements from a position of knowledge and strength.
Clive is focused and passionate about the work he does. He is knowledgeable and engaging, making the ideas and concepts he has readily understood.
Clive will onboard ideas, challenge preconceptions and return with newly imagined formats to generate interest and opportunities. A great asset to any team!
Clive is a hugely experienced strategic Marketing Manager and is adept at distilling complex propositions into clear, audience-centric brand messaging that delivers demonstrable results.
With an eye for detail and an ear for nonsense, Clive pushes back and challenges his Agency partners to bring out their very best and maximise the return on his investment.
It’s rare to meet a marketing manager as passionate about results as Clive. I’ve found that his ability to cut through the ‘noise’ of marketing to focus on driving real results, in this case, leads, is second to none.
I was impressed by Clive’s ability to reframe how companies look at their products and services. He is able to better connect to target audiences by focusing on the value the products or services offer, and wider problems they solve, rather than their technical details or specifications.
Having known and worked with Clive for nearly 15 years, in varying guises and on numerous projects, we have developed a strong working relationship built on trust and a strong work ethic.
Unlike many marketing professionals who just focus on the immediate/tactical tasks, Clive also develops long term marketing and business strategies that help businesses improve sales and ultimately their bottom line.
Clive is strategic and realistic in understanding what is needed and what will work for his various audiences. He always knows what he wants, and if he isn’t sure of some of the detail, he takes and listens to advice from the experts and then acts upon it.
He expects the highest standards and pushes back until the work is exactly right.
Clive is someone who I have known for a number of years through attending networking events and has always impressed me with his sound knowledge of all things to do with Marketing.
Always approachable, always interested in other people and constantly interested in developing himself and his business.
Working with Clive as a client, it has always been clear that he is quick to understand what is often a complex area of the law and I have always found him to adopt a pragmatic and commercially focussed approach to protecting IP and dealing with any disputes.
In my experience, this is valuable in an area in which matching budget to commercial aims is particularly important.
Clive is always looking for new ways to make progress and do things better.
He has a great ability to interpret the change required and apply it with large doses of common sense and keeping it simple, so there’s a higher chance of success and everyone understands what needs to happen and why.
I worked with Clive when he and his team were evaluating the way forward for his business and clients.
I found Clive to always be focused on the best outcome for his clients, while paying attention to what was important to his staff members. A real professional.
Clive Wilson managed to convert me from someone who reluctantly accepted the necessity for a website, into a real enthusiast.
We frequently receive compliments from customers and others for the quality of (Clive’s) site. Having got me that far, Clive has now created an Instagram fan too!
I met Clive when I came into his business to help him and his business partner review and optimise their internal working processes.
I found Clive to be extremely passionate about the clients he managed and absolutely committed to providing not just an excellent service but an outstanding customer experience, while always ensuring that his delivery team were happy and supported.
Clive has a real passion for using social media in business and partnered with us to deliver two very successful workshops in Croydon.
He also gave us valuable and practical advice on how we can better engage with our members.