The Marketing Performance Review is a thorough and detailed investigation into every aspect of a company’s marketing activities across multiple platforms and channels.
It incorporates reviewing the client’s website, social media, paid advertising, email newsletters, articles, printed brochures and documents. Problems that are commonly found include website visual, technical and customer journey failures, poor or inconsistent messaging, misinformation, GDPR breaches, and so on.
The results are compiled in a report together with recommendations for the best possible solutions my team and I can provide.
Meet my clients face-to-face and talking with people at all levels to understand the business drivers, goals and expectations is important to me as it helps establish a feeling for the business, its history and plans for the future.
The review itself is mostly carried out remotely as all I need is details of the website and social media accounts, plus access to newsletters and printed material.
I mainly support my clients by operating as an objective advisor, creating a snapshot, detailed review of their current marketing position and then working together to provide creative solutions and new, fresh ideas that further enhance their marketing, but I would also consider being engaged on a part-time basis as the Head of Marketing for individual projects or longer-term for multiple marketing campaigns.
Below are key areas that may need addressing within your organisation:
Marketing Snapshot & Audit
Customer Persona Development
Business Growth Plans
PR and Advertising
Search Engine Optimisation
Creative Marketing Collateral