For many clients my initial piece of work is to carry out a Marketing Performance Review. This is a thorough and detailed audit of every aspect of a company’s marketing activities across multiple platforms and channels.
The Marketing Review will review the client’s website, social media, paid advertising, email newsletters, articles, printed brochures and documents to create a snap-shot of where their marketing is now and how it is perceived by visitors.
Commonly found problems include website visual, technical and customer journey failures, poor or inconsistent messaging, misinformation, GDPR breaches, and so on. The results are compiled in a report together with recommendations for the best possible solutions my team and I can provide.
The results are frequently a complete eye-opener for the client and can often lead to frustration or even anger as they realise the people trusted to get this all right are clearly not doing their job.
Meeting my clients face-to-face is important to me, as is, where possible, talking with people at all levels to understand the business drivers, goals and expectations as this helps establish a feeling for the business, its history and plans for the future.
The review itself is mostly carried out remotely as all I need is details of the website and social media accounts, plus access to newsletters and printed material.
I’m typically quite hands-on as I like to be involved and have first hand experience of ‘being’ the client.
However, I will also support my clients by operating as an objective advisor, creating a snapshot, detailed review of their current marketing position (if required) and then working together with trusted, experienced partners to provide creative solutions and new, fresh ideas that further enhance their marketing.
I would also consider being engaged on a part-time basis as the Head of Marketing for individual projects, or longer-term for multiple marketing campaigns.
Below are key areas that may need addressing within your organisation:
Marketing Snapshot & Audit
Customer Persona Development
Business Growth Plans
PR and Advertising
Search Engine Optimisation
Creative Marketing Collateral